Research and Planning: FILM POSTER ANALYSIS

The Woman In Black (2012)
From the film poster for The Woman In Black, the audience can clearly see that the genre of the film is horror. This is evident from the colour scheme used on the poster with lots of black and grey. The images are in black and white and the use of a close up on Daniel Radcliffe's face - his facial expression of looking scared and quite serious also adds to the dramatic element of the film. In the background, the image of the old house also adds to the element of horror and suspicion. The use of a serif font and capitalism of the title also adds to the old fashioned element, where this film is set. The intended audience for a film like this is teenagers because this genre of film would appeal more to them and the certificate for this film is 12. 

 ​The Expendables 2 (2017)
From the poster for this film, it is evident that the genre is an action film. The use of the orange colours and the fire on the poster add to the element of drama and action and that something dramatic is going to be happening. The use of a group shot and the mise-en-scene of the props such as guns and ammunition, makes the film seem like a drama intense and action packed one. The costumes the stars are wearing are also all black which adds to the fear element and making the film seem more suspicious. I feel an intended audience for this film would be male - maybe aged 15 upwards and because this is part of a series, it would also be for people who have seen the other films and are fans of these. The use of elements such as the plane on fire in the background and buildings in flames suggests that this will relate to the narrative of there being action and things going wrong.